the brief
“create a color story for  gen-z in their mid twenties. taking  inspiration from the 
differet cultures in New York City.”  
consumer mood board 
consumer profile: gender free Gen-z who is multi-facated in their style and re-invents themselves every morning. they’re not afraid of color and bold prints. they want to stand out and show up. their community is important to them and place where they draw  inspiration from.
color direction
the city from every angle:  creating a connection to new york city from all  angles through
color. 
city state of mind color story 
teenage dream color story 
the kids are going to be alL right color story 
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